In the healthcare industry, the transition from in-person visits to telehealth appointments has been largely successful. By the end of 2020, Forrester Research reported that virtual healthcare interactions were on course to hit the 1 billion mark. A recent Deloitte consumer survey also found that about 80% of patients that tried telehealth reported high levels of satisfaction, whereas about 60% of consumers are willing to try the service.
A similar study found that 60% of respondents approve of the improvements in healthcare technology and more than 80% reported they’d continue to use telemedicine services after the pandemic. However, the surge in adoption of virtual healthcare services is creating some unique patient engagement challenges for healthcare providers. Read on to learn why it’s important to improve patient engagement in telehealth consultations and how RepuGen can help with that.
According to Deloitte, consumer engagement in healthcare refers to the actions consumers take to become more proactively involved and better informed in the behaviors and decisions that affect their health, health care, and health insurance coverage. Examples include:
Patient engagement can potentially lead to a myriad benefits, including healthier behaviors, better health outcomes, lower overall health costs, and effective and more satisfying healthcare experiences. Various studies have shown that higher levels of consumer engagement in healthcare typically lead to:
To determine how involved a patient is in their own health, many healthcare professionals use the Patient Activation Measure (PAM). Introduced in 2004, PAM is a patient-facing survey that covers six different patient characteristics and 22 items, each of which makes up the 100-point-scale. Such surveys are useful because they allow providers to create better and more effective patient engagement strategies. For instance, simpler engagement strategies can resonate with low-activation patients and turn them into long-term customers. This is where RepuGen comes in handy as you can send a patient feedback survey as soon as the telemedicine consultation is over to see how satisfied your patients are and where you need to improve.
As patients are vital to the healthcare industry, providers need to continue effectively engaging with their patients with telemedicine visits. Telemedicine consultations should leverage proven outreach techniques and tools to foster meaningful patient engagement. For example, if you notice that some of your patients are unhappy with your services, you can use healthcare reputation management tools like RepuGen to understand your patients’ concerns and sentiments. Then you can reach out to your patients to address their concerns and improve patient retention.
RepuGen’s telemedicine satisfaction insights will help grow your loyal patient base and encourage prospective patients to choose your practice by increasing positive online reviews and strengthening your online reputation. Additionally, you can use RepuGen to:
Some strategies you can use to increase patient engagement in your telehealth or telemedicine consultations include:
Patient engagement is key in the healthcare space, especially in telemedicine. This is where healthcare reputation management tools, such as RepuGen, really shine. RepuGen not only facilitates the patients in sharing their experiences but also performs a sentiment analysis to provide a detailed insight into patients' emotions during their visits. This kind of detailed understanding helps you in identifying your areas of improvement to build your patient relationships.
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