4 Best Practices to Achieve Patient Reactivation
It can be challenging to keep up with every client who enters your office as your practice expands. Running a successful practice may lead to losing sight of clients, but there are ways to prevent this. Are you wondering how can you bring patients back to your business? We've asked experts from RepuGen.com, and here are the best practices that will help you achieve patient reactivation.
Practice that will help you achieve patient reactivation
Losing a patient can be quite costly. Although most healthcare marketers concentrate their efforts on attracting new patients, it is found that patient retention is more cost effective as past patients know your quality patient care and understand how your team functions.
If you can't keep the patients you already have, attracting new ones is useless. Fortunately, marketers may develop patient reactivation marketing strategies that focus on lost patients and nudge them toward returning to their clinic, and that's exactly what we're here to help you do in this article. This article will guide you through a four-step method for reactivating patients to maximize your retention success.
1. Work on improving your email marketing
One means of patient reactivation that is occasionally overlooked is email. It enables you to communicate less directly with clients than by calling or texting. This is very important for those patients who aren't as interested in more engaging methods of contact. If it hasn't already, your organization should start using a powerful email marketing platform to improve its email marketing. The appeal of email marketing tools is that they let small companies without in-house email marketers create sophisticated newsletters without any experience.
These kinds of promotions should be part of your email outreach campaign to reawaken patients. It may be possible to rekindle interest in your business by telling clients about new perks, sending them virtual Christmas cards, and issuing newsletters. Trust is also increased by providing benefits without committing them to the purchase of your goods and services.
Don't forget to update inactive clients on any news as well. Keeping clients informed about office hours, updated policies, brief closures, and location changes can act as a reminder and motivate patients to return to your clinic as well as prevent misunderstandings.
2. Patient reactivation benefits from customer insights
Small businesses find it increasingly challenging to keep their patients' trust over time. Gathering and relying on customer insights helps to reduce the issue of impersonal communication. While data can be collected by simply interacting with patients regularly, it's ideal to use software to monitor each client's unique demands.
An excellent way to find out your patients' personal preferences as well as find out their opinions about your service is to use patient satisfaction insights software. By analyzing your patients' feedback, you'll be able to figure out if there are any areas of improvement and how to change them to increase their satisfaction.
But don't stop there! Your practice should be diligent about updating the names, birthdays, discussions, and scheduled appointments included in your database. Building relationships with clients requires getting names right and remembering birthdays. Building a solid rapport with your patients will not only help you retain your current ones but also attract new ones to your practice.
3. Send back-and-forth texts
In their personal life, the majority of people send dozens of text messages daily. For many of us, texting is handier than calling when it comes to communication. Small practices that use texting as part of their reactivation strategies broaden their horizons. They also provide their clients with more communication methods.
Keep in mind that nine out of ten clients want SMS from the businesses they frequent. Reminders for appointments are especially useful in this situation. However, you can also use them to remind inactive patients that they need to come in for a check-up or cleaning. In comparison to requesting payments in person or over the phone, reminding patients of unpaid balances through SMS is remarkably simple and timesaving.
You can easily automate text messages you send to inactive patients and even customize them with the correct software solutions. You can get a seamless patient engagement and thus show your patients how much you care with the help of the right tool. By automating this task, you'll spare your administrative staff the time they can spend on more valuable tasks. And if you do want to give your patients a "human touch," you can easily switch to 2-way SMS.
4. Analyze data
Lastly, remember that reactivating patients requires more than just making additional phone calls, messages, and emails. It necessitates some thought and scrutiny of how your business communicates with its clientele. To the fullest extent possible, use advanced analytics with software rather than solely relying on your memory and the anecdotal testimony of your personnel and patients.
While caller ID on landlines typically retains call histories that you can manually browse through, VOIP phones allow your company to dig deeper into how it manages calls. You may view the number of calls made and received, missed calls, call volume, and call sources through an intuitive interface. By analyzing this data, you may learn when you're missing a number of calls, from whom they're coming, and how to best compensate for these lost chances.
You can do similar financial tracking with payment analytics. Thanks to them, you and your team may quickly check the history of your practice's invoices, refunds, and other payouts. Payment histories can show you which clients ceased coming to your office for monetary reasons, enabling you to provide workable alternatives to individuals who are strapped for cash.
Patient reactivation should be a top priority. The rising costs of obtaining new patients and the potential to increase your revenue. Keeping patients engaged and at the forefront of your thoughts requires a progressive reactivation technique. By focusing on patient retention, you'll improve your online reputation and thus attract new patients to your practice. It's really as simple as that.