Golden State Dermatology

Golden State Dermatology, a leader in comprehensive dermatology care, boasts multiple locations across the San Francisco Bay Area and Central Valley. Their expertise spans medical, surgical, and cosmetic dermatology services.

Golden State Dermatology found itself facing an unexpected challenge: an underwhelming online reputation. While their skillset in medical, surgical, and cosmetic dermatology was undeniable, their digital presence wasn't reflecting their expertise and quality patient care.

The core issue? An average rating of 3.8 stars, respectable but not outstanding in today’s competitive market. According to our survey, a substantial majority (83.23%) of patients require a minimum rating of 4 stars to even consider an online review. This could lead them to explore competitors with a stronger digital footprint.

Further complicating matters, the number of reviews itself presented a challenge. While 3923 patient reviews might seem like a decent amount at a glance, Golden State Dermatology was missing out on hundreds of more online reviews since they are a well-established practice with a large patient base.

Lastly, the absence of a strategic reputation marketing plan meant they were missing an opportunity to leverage the internet to showcase their expertise and build trust with potential patients.

Golden State Dermatology, recognizing the growing importance of online reviews in healthcare, started a focused effort to enhance their online reputation. Partnering with RepuGen, a leader in healthcare reputation management, Golden State Dermatology empowered themselves with the tools needed to cultivate stronger patient relationships and actively manage their online presence.

1. Streamlined Review Management: RepuGen’s software simplifies review management across platforms and automates post-appointment surveys, ensuring valuable patient feedback is gathered and proactively addressing areas for improvement.
2. Targeted Review Requests: Strategic review requests encouraged satisfied patients to share their positive experiences, significantly increasing the volume of online reviews.
3. Enhanced Review Response: With constant monitoring and alerts, RepuGen enabled timely, professional responses to new reviews.
4. Balanced Presence Across Review Sites: Integration with major healthcare review platforms ensured a consistent and positive brand image, enhancing Golden State Dermatology’s reputation where patients are most active.
5. Improved Search Visibility: The increase in positive reviews, combined with RepuGen’s testimonial pages, boosted search engine rankings and attracted a larger audience of potential patients.

From August 29, 2018, to November 30, 2024, Golden State Dermatology experienced a remarkable transformation in their online reputation with RepuGen. The practice saw a 279% increase in patient reviews, climbing from 3,923 to 14,864. Alongside this surge, the average star rating improved by 16%, rising from 3.8 to 4.4.

Year-One Impact at a Glance

The first year with RepuGen delivered substantial improvements in both review quantity and quality.

1. Online reviews increased from 738 to 1,411 in the first year with RepuGen.
2. The share of 5-star reviews rose from 75.1% to 82.4%, reflecting stronger patient satisfaction.
3. 1-star reviews dropped significantly, from 18.6% to 11.7%.
4. Average star rating climbed from 4.1 to 4.4.

Sustained Long-Term Growth

The practice maintained strong momentum in subsequent years, achieving consistent growth and sustained improvement.

1. Cumulative reviews expanded rapidly, reaching over 22,000 by 2025.
2. Average star ratings steadily improved, increasing from 3.3 in 2012 to 4.7 in 2025.
3. This long-term upward trajectory highlights both volume growth and consistent improvements in reputation quality.