Golden State Dermatology

Golden State Dermatology, a leader in comprehensive dermatology care, boasts multiple locations across the San Francisco Bay Area and Central Valley. Their expertise spans medical, surgical, and cosmetic dermatology services.

Golden State Dermatology found itself facing an unexpected challenge: an underwhelming online reputation. While their skillset in medical, surgical, and cosmetic dermatology was undeniable, their digital presence wasn't reflecting their expertise and quality patient care.

The core issue? An average rating of 3.8 stars, respectable but not outstanding in today’s competitive market. According to our survey, a substantial majority (83.23%) of patients require a minimum rating of 4 stars to even consider an online review. This could lead them to explore competitors with a stronger digital footprint.

Further complicating matters, the number of reviews itself presented a challenge. While 3923 patient reviews might seem like a decent amount at a glance, Golden State Dermatology was missing out on hundreds of more online reviews since they are a well-established practice with a large patient base.

Lastly, the absence of a strategic reputation marketing plan meant they were missing an opportunity to leverage the internet to showcase their expertise and build trust with potential patients.

Golden State Dermatology, recognizing the growing importance of online reviews in healthcare, started a focused effort to enhance their online reputation. Partnering with RepuGen, a leader in healthcare reputation management, Golden State Dermatology empowered themselves with the tools needed to cultivate stronger patient relationships and actively manage their online presence.

1. Streamlined Review Management: RepuGen’s software simplifies review management across platforms and automates post-appointment surveys, ensuring valuable patient feedback is gathered and proactively addressing areas for improvement.
2. Targeted Review Requests: Strategic review requests encouraged satisfied patients to share their positive experiences, significantly increasing the volume of online reviews.
3. Enhanced Review Response: With constant monitoring and alerts, RepuGen enabled timely, professional responses to new reviews.
4. Balanced Presence Across Review Sites: Integration with major healthcare review platforms ensured a consistent and positive brand image, enhancing Golden State Dermatology’s reputation where patients are most active.
5. Improved Search Visibility: The increase in positive reviews, combined with RepuGen’s testimonial pages, boosted search engine rankings and attracted a larger audience of potential patients.

Golden State Dermatology's strategic partnership with RepuGen led to substantial improvements in their online reputation. Through targeted efforts, the practice experienced a remarkable 279% increase in patient reviews, growing from 3923 to 14,864. This surge in reviews, coupled with a 16% increase in the average star rating from 3.8 to 4.4 stars, significantly enhanced the practice's online visibility and credibility.

This transformation underscores the power of strategic online reputation management in healthcare. By leveraging RepuGen's expertise, Golden State Dermatology successfully built trust, attracted new patients, and solidified its position as a leading provider in the market. This case study demonstrates the value of investing in digital marketing and reputation management solutions to thrive in the competitive healthcare landscape.