Reputation Management Trends for Healthcare Providers in 2024

"At Prowise Healthcare, we have given priority to creating an uninterrupted online experience that accommodates individuals' demands and tastes. This entails more than just maintaining a website; it means developing content and services that appeal to our audience. To enable patients to control their health journey, we have also invested in user-friendly interfaces, interactive tools, and educational resources. Since we placed the patient at the center of our presence on the internet, our reputation has improved and also fostered confidence and loyalty among our customers. "

- Akanksha Kulkarni, Health Expert Prowise Healthcare

"Patient-centric online presence shifts focus towards transparency and patient empowerment. This helps in building healthy patient relationships, leading to a more reputable and trustworthy practice. "

- Dr. Gregory Gasic, Co-Founder, VMeDx

"I have an entire social media team involved in posting messages and responding to comments on social media platforms. Through our proactive communication with our followers, our social media followers have grown by nearly 100% in the last 12 months. We were able to transform our casual followers into committed advocates for our brand, growing our reputation in the wellness space. "

- Jan Brandrup, CEO, Neurogan Health

"Going all in with social media, we've found a great way to connect with potential patients and share helpful information with people at different stages of their health-care journey. We've been able to make our practice more relatable, share useful insights, tackle common concerns, and show off our expertise in health care. This active engagement helps us build trust and credibility with our audience and keeps us connected with patients in a more personal and impactful way. "

- Diane Howard, RN and Founder, Esthetic Finesse

"Proactive social media engagement has significantly influenced how my practice manages its reputation this year. We have prioritized authentic, consistent communication with our patients online. By actively responding to comments and messages, we value patient feedback and are readily available to address concerns. This active presence strengthens patient relationships and attracts new clients who see our commitment to patient care and engagement. "

- Dr. Peter Hinz, Founder, Chiropractor, and Certified Acupuncturist, Cool Springs Chiropractic

"Being online compounds the risk of violating confidentiality: We're all just talking a lot more, and to more people than ever before. Featuring a case study, for example, is a tricky thing when hundreds or even thousands of people are watching. It's far more likely that someone will see a facet they recognize in your account, and it need not be the actual case you're referencing. Just the implication of indiscretion is enough to rankle clients.

To counteract this effect, I'm mixing up details and using disclaimers. I make it clear from the get-go that I'm speaking about an amalgamation of examples, not one specific patient.

It's difficult to balance authenticity and opaqueness, but that's the line we must straddle as healthcare professionals on social media. "

- Carlos da Silva, Physician Assistant, PA Career Hub

"By sharing my experiences and insights on high-authority healthcare websites like Featured, we've built strong connections within the healthcare industry. These partnerships have not only amplified our visibility but also established us as thought leaders in our field.

Collaborating with respected influencers has allowed us to reach a broader audience, garnering trust and credibility from both peers and potential patients. This strategic approach has been instrumental in elevating our practice's reputation, showcasing our expertise, and fostering a community of engaged and informed individuals. "

- Dr. Priya Arcot-Joshi, Doctor Modern Family Medicine

"We have actively engaged with patients through social media, responding to their queries and concerns in a timely manner. This has not only helped improve our online reputation but also fostered stronger relationships with our patients. "

- Evan Tunis, President, Florida Healthcare Insurance

"I have used several communication techniques in my practice to be an effective leader, facilitating emotional and confrontational encounters with poise. Six of my personal favorite communication techniques are: 1. Asking for Permission, 2. Naming the Emotions in the Room, 3. Showing Interest with Repetition and Asking for More Information, 4. Identifying Common Goals, 5. Thanking Patients and Families and Accepting Their Gratitude, and 6. Asking for Additional Perspectives. These strategies are high-yield for promoting transparent and open communication between a diverse group of people and raising patient satisfaction scores. "

- Derryl Miller, Assistant Professor of Clinical Neurology, Indiana University and IU Health Physicians