Aligning with FTC Guidelines: RepuGen's Updated Review Invitation Process

Online reviews can significantly shape a patient's first impression of your practice, and now, the Federal Trade Commission (FTC) is ensuring that those impressions are based on genuine, unbiased experiences. That's why, at RepuGen, we've updated our review process to comply with the new FTC guidelines and ensure every patient's voice is heard.

What's Changing: A More Inclusive Review Invitation Process

Starting immediately, we've updated our review solicitation process to ensure that all patients, regardless of their experience, receive the same invitation to leave a public review. Whether a patient had a positive or negative experience, they will be encouraged to share their feedback on the review platforms you have enabled.

Previously, some review solicitation systems allowed for the selective invitation of only satisfied patients to leave reviews. However, the FTC's new guidance prohibits this practice, citing it as misleading and unfair.

By adopting this change, we ensure that your practice is aligned with the latest federal regulations and gathers genuine, balanced feedback that reflects the full spectrum of patient experiences.

Why is This Important?

The FTC guidelines on review solicitation aim to foster transparency and prevent misleading or biased reviews that could influence potential patients' decisions. By inviting all patients to share their experiences openly, businesses ensure they are gathering a fair and accurate representation of their services.

At RepuGen, honest feedback is invaluable for improvement, and we want to ensure that the voices of all patients are heard, regardless of their experience. This update is a small but significant step toward maintaining integrity and fostering trust within the healthcare industry.

What Does This Mean for You?

This update is designed to simplify compliance while strengthening your reputation management efforts, without requiring any changes on your end. Here’s what to expect:

• You don't need to take any action; the update has already been rolled out across our platform.
• Review invitations will now be automatically sent to all patients, ensuring consistency and compliance.
• You'll continue to receive insights that matter now with even more transparency and inclusivity.

We're still here to support you with tools to monitor feedback, respond to reviews, and improve the overall patient experience. Only now your review process will be more aligned, ethical, and FTC-compliant.

Setting a New Standard in Healthcare Reputation Management

This update is more than a procedural shift; it's part of a broader movement toward transparency, fairness, and ethical communication in healthcare. We're proud to be part of that change and even prouder to support providers like you who prioritize both compliance and patient trust.

Thank you for partnering with RepuGen as we continue to evolve in step with the industry and federal guidelines.