6 Ways to Collect Genuine Reviews from Your Customers

Customer feedback is one of the most important ways to learn how to grow your market. Listening to the people you are trying to serve is the clear path toward financial rewards. Here are six ways to get the most authentic feedback from your customers.

1. Suggestion Boxes

Similar to brainstorming, suggestion boxes open up feedback channels with the most fresh ideas to explore, coming from a variety of sources. New ideas can spark exciting campaigns that take the market by surprise, which is what venture capitalists look for. For businesses aiming to disrupt the market, a wealth of innovative ideas can be gathered from placing suggestion boxes in various locations.

2. Reviews and Testimonials

Asking your buyers to provide quotes for your website can steadily build a mountain of positive content. The information can be used as research to understand why people are willing to spend money on your product or service. Video reviews add a powerful effect, since it brings the experience into the present. One way to get the attention of search engines is to get reviews listed in Yelp and other local directories.

3. Collect Customer Feedback

Before compiling and analyzing customer feedback it helps to focus on how the data will improve your business. The key is to focus on user experience, goals of how data will be used and various appropriate marketing channels. When soliciting feedback, it's best to have a highly organized customer feedback system in place, so that information can be collected and accessed seamlessly.

4. Customer Surveys

  • behavioral insight surveys
  • telephone surveys
  • mobile surveys
  • feedback forms
  • focus groups
  • usability testing

The internet is the perfect place for collecting a wide array of information on large groups of people. It cuts costs and converts answers about your audience into quantified, useful data. These surveys help you decide if you need to keep moving in a consistent direction, refine the product or move in a new direction.

Online forms often come from templates that work for all industries, especially for simple quick surveys that ask for basic contact information and 3-5 questions.

5. Email

Despite the popularity of social media, email is still a heavily used form of electronic communication and is effective for marketing. There's plenty to learn from reading customer email. Sending personalized emails helps build relationships with customers.

6. Social Media Monitoring

Social media cannot be ignored due to its popularity and easy access to customers. It can be integrated with apps to collect feedback. Similar to social networks are community groups, discussion boards, customer feedback portals and live chat.


An efficient way to collect customer information is through forms on your website. Make it easy for people to take time out of their busy lives to participate. The internet provides many low cost opportunities to collect information through email, social media and more.