Potomac Urology

Potomac Urology is the leading urology treatment provider with multiple offices in Virginia. Combining expertise and innovation, their signature treatments include treatment for kidney stones, prostate cancer, erectile dysfunction, and minimally invasive surgery.

Potomac Urology, a trusted name in urological care, faced an unexpected challenger. Despite a reputation for exceptional patient care, their online presence was muted. A 3.5-star average rating, while seemingly respectable, fell short of the aspirational 4-star threshold that patients increasingly sought. It’s found that 83% of patients require a minimum rating of 4 stars to even consider an online review, highlighting the importance of maintaining a very high average star rating.

Potomac Urology's 417 reviews, distributed across 39 providers, were insufficient to attract patients. With many patients checking multiple review sites, Potomac Urology risked being overlooked due to its limited online presence. This was especially problematic given that 86% of patients consult at least two review sites when researching healthcare providers.

Potomac Urology knew it was time to elevate their digital presence from a mere whisper to a powerful proclamation of their expertise.

1. Simplified Review Management: Potomac Urology partnered with RepuGen to streamline their review management process. RepuGen's automated review management process enabled the practice to automatically send patient satisfaction surveys post-patient visits and gather more patient feedback. 
2. Balanced Online Reputation: With the help of review request campaigns, the practice asked happy patients to leave reviews across Google, WebMD, and other review sites.
3. Monitoring Reviews and Alerts: With timely alerts, the team was able to respond immediately to new reviews as they came in.
4. Improved patient satisfaction and loyalty: By leveraging RepuGen's service recovery feature to effectively address negative feedback and resolve patient concerns, Potomac Urology demonstrated their commitment to providing high-quality care and building trust with their patients.

Potomac Urology experienced a significant increase in online reputation from October 8, 2021, to November 30, 2024, thanks to their partnership with RepuGen. Patient reviews surged by an astonishing 601%, increasing from 417 to 2,925 across various platforms. This growth, coupled with a remarkable 20% increase in the average star rating from 3.5 to 4.5, significantly enhanced Potomac Urology's online reputation.